The total area of each pie represents the retail price paid for a distinctive product of African origin.

By repositioning to take power over the retail brand and control of distribution, African export sectors can capture up to the full importer share (the right hand pie).


Estimated total impact of repositioning Sub-Saharan Africa farmers, producers and exporters of distinctive exports

$20-25 billion per year for about 100 million producers and their families.

These preliminary Light Years IP estimates are built from the observation that there are about five large scale opportunities to repositions distinctive products exported from each country of Sub-Saharan Africa.   The income potential of repositioning opportunities frequently exceed $100 million for each product.  This business strategy benefits all those who cannot live on the current terms offered by dominant importers in developed countries.

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